Skip to content
← All programmes
PGD1 year full-time / 18 months part-time

Sports Marketing

One-year PGD covering sponsorship, brand, broadcast rights and digital fan engagement in African sport.

Entry requirements

  • Bachelor's degree in any discipline, or HND with relevant experience
  • Demonstrated interest in sport, marketing or media

What you'll study

  • Brand and sponsorship
  • Digital and social media in sport
  • Broadcast rights and media
  • Consumer behaviour
  • Marketing capstone

Career outcomes

  • Sponsorship and partnerships roles
  • Club commercial departments
  • Sports media and broadcast careers